When I first heard Peter Block* make the statement "you create the culture of the room you are in" (probably 30 years ago), I was skeptical. I had studied cultures, how they form, how they evolve, how to change them, why you can't change them, read all the books. This culture change thing was a long term process! Requiring top-down agreement. Lots of educational sessions. Communication campaigns. Posters. Reminder cards... blah blah blah. It can't happen that easily! B